If you run a hair salon, beauty center, or any appointment-based business, you've probably heard of Booksy. And if you're here, you've also heard about Engrana.
The question is straightforward: which one suits you better?
I'm not here to sell you anything. I'm going to explain the real differences between both platforms, their transparent pricing, what each one does, and most importantly, which one fits better with how you work.
Because at the end of the day, it's not about which is "better" in abstract terms, but which one solves your specific problems without complicating your life.
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What Booksy and Engrana Actually Do
Before comparing, let's clarify what each platform does.
Booksy: The Booking App with Marketplace
Booksy is an appointment management software focused mainly on the beauty sector. Its value proposition is twofold:
- A business app (Booksy Biz) where you manage your schedule, clients, payments, and inventory
- A customer app where millions of users search for salons, compare prices, and book directly
Booksy's main appeal is its marketplace: appearing in their app means new customers who don't know you can find you and book. It's like being in an active directory where people search for beauty services.
Engrana: Automation + Complete AI-Powered Management
Engrana combines intelligent messaging automation with a complete AI-integrated schedule manager.
- WhatsApp, Instagram and Facebook automation - Responds automatically with your personal tone
- AI-powered schedule manager - Intelligent synchronized calendar
- Payment management - Vouchers, gift cards, complete control
- Anti no-show system - Confirmation + automatic reminders
- Intelligent review requests - Only to satisfied customers
The idea is that the system responds while you attend clients, eat, or sleep. And it does so sounding like you, not like a generic robot.
Price Comparison: How Much Does Each Cost?
Let's get concrete. Prices are from January 2026.
Booksy
- Base price:€34.99/month
- Per additional employee:+€8/month
- Boost Marketplace:30% commission
- Free trial:7 days
Engrana
- Fixed price:€89/month
- Initial setup:Personalized
- Commissions:€0
- Guarantee:60 days
Calculate the real ROI for your business
The real calculation should include: how much time does it save you? How many no-shows does it prevent? How much money do you recover?
Use ROI calculatorKey Features: What Does Each Platform Do?
| Feature | Booksy | Engrana |
|---|---|---|
| Schedule management | ||
| Automatic reminders | ||
| Automatic WhatsApp/IG responses | ||
| Marketplace for customer acquisition | ||
| Anti no-show system | ||
| Payment management | ||
| Automatic review requests | ||
| Setup included | ||
| Human support <2h |
Which Do You Need Based on Your Situation?
Choose Booksy if...
- You need active acquisition of new customers via marketplace
- You want an all-in-one system centralized in one app
- You're in beauty/hair salons and your audience uses apps to search
- The 30% Boost commission doesn't worry you
Choose Engrana if...
- You already have clients and your problem is handling all the messages
- You want to automate WhatsApp, Instagram and Facebook
- No-shows cost you money and you want to reduce them
- You prefer someone else to configure everything for you
💡 What if I want to use both?
Yes, they're compatible. Some businesses use Booksy for their marketplace and customer acquisition, while Engrana automates customer service on WhatsApp and Instagram. It's the best of both worlds if your budget allows.
Frequently Asked Questions
Which is cheaper: Engrana or Booksy?
Booksy costs €34.99/month plus €8 per additional employee, while Engrana is €89/month flat for the entire team with no extra cost per employee. Booksy charges 30% commission on its Boost marketplace, while Engrana has no booking commissions. The real cost depends on team size and additional feature usage.
Do Booksy or Engrana automate WhatsApp?
Engrana fully automates WhatsApp, Instagram, and Facebook with personalized 24/7 responses that learn your tone. Booksy sends automatic reminders but doesn't respond to customer inquiries on these platforms; its focus is on its own booking app.
Which software works better for hair salons?
Both work for hair salons. Booksy has a marketplace where customers search for salons, ideal if you need customer acquisition. Engrana automates communication on WhatsApp and Instagram where your clients already message you, reducing no-shows and freeing up time. The choice depends on whether you prioritize marketplace presence or messaging automation.
Can I use Engrana and Booksy at the same time?
Yes, they're technically compatible. Booksy manages your schedule and bookings from its app, while Engrana automates conversations on WhatsApp, Instagram, and Facebook. Some businesses use Booksy for the marketplace and Engrana to automate customer service.
Which has better support?
Both offer solid support. Booksy has a large user base and multiple support channels. Engrana offers direct human support with typical response time under 2 hours, plus complete setup done by the team. Support is more personalized at Engrana due to being a smaller company.
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